I’m watching a series on Hulu (with a proxy) and there keep being advertisements for Geico, I’ve seen like 6 different ones.
I still have no idea what Geico is.
An extremely succinct explanation of why the advertiser-driven model for funding the creation and distribution of things is broken—not just for consumers, but also for advertisers.
Interestingly, I think few people who know what GEICO is know that it’s actually an acronym for “Government Employees Insurance Company.” It was originally founded to sell car insurance to federal government employees.
Also, I can’t bash GEICO too much - they brought us “Tiny House”!